SaaStr

MARCH 20, 2020

* With the rise of product-led growth, are we seeing a fundamental shift in the structure of sales and marketing? How does Rachel see marketing move ever close to the function of customer success today? What is the optimal way for customer success and marketing to work together? * Is it marketing?

SMB 179

SMB Scale Startup Marketplace as a Service 179

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. We coined the term way back in 2006 when we founded the company, and a lot of our story, historically speaking, has been around marketing. Those three together really comprise the entirety of the front office for the SMB.

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

SaaStr

NOVEMBER 19, 2019

So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. Nancy Ham : I had to cross idea number one off my list of rationalizing marketing. The WebPT store starts in 2006.

Scale 169

Scale SMB VP of Engineering Leadership 169