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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.

Scale 228
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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Thus, you can send one welcome sequence to new senior VP-level subscribers, another one for sales folks, another one for regular Joes, and on and on.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. We’re going to hire tele-sales reps who are going to cold call.

Scale 107
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Best Knowledge Base Software

Neil Patel

Choose the right solution for your business that helps you establish a loyal customer base and an efficient workforce–both of which will allow you to scale your business and achieve your goals sooner. Verify the security provider’s compliance certification, too, just to be safe. What’s not to love, right?

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. We’re going to hire tele-sales reps who are going to cold call.

Scale 48
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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

In this session, hear from three women who founded, funded and are leading WebPT, one of the nation’s fastest-growing SaaS companies in the specialty electronic medical record sector. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need.

Scale 169
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SaaS “Industry-Centric” Business Models

OPEXEngine

The most prominent example of Horizontal SaaS companies is Salesforce, which makes Customer Relationship Management software for use by direct and indirect sales teams regardless of the product or service the team is selling. Avalara provides tax compliance solutions for direct and indirect taxes. High Sales Efficiency.