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Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. It’s an SMB SaaS company in the healthcare technology vertical. We’ll talk about some of the stuff that you do as you grow your team a little bit and then we’ll sort of wrap it up with some advanced stuff.
That’s not a bad start. We work with mostly modern teams. We started out in the commercial SMB mid-market space. Developers were really loyal to the product, and they were able to take the product with them whenever they went. Join us at SaaStr Europa 2020. Roger Scott | EVP @ New Relic. FULL TRANSCRIPT BELOW.
There was another company I invested in called Automile, that for a while was quite successful in SMB fleet tracking, tracking where your fleets of vehicles are. And we’re about to add basically a team collaboration tier on top of the product. And you have to allow that, in fact, you have to support that in your sales team.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA. So, in 2002, I went to go and work at Yahoo.
So it was in, I think, 1999 or 2000. We do help companies with their lifecycle marketing which includes email and win back and at different stages in the customer journey what are their needs now and how do you develop and that includes consumer products as well as B2B, lead gen and the service space. Adam Riemer (02:01) I remember.
Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Contrast that with companies that might also sell into the SMB segment of the market where the ASPs, the average deal sizes are lower. I think it’s a really staggering stat.
Justin is the former SVP of sales at PatientPop and a current advisor to it, as well as a tremendous number of SMB SaaS companies. Justin helped build the sales team in ZocDoc. He then went on to help build PatientPop to over 60 million in recurring revenue and now he’s consulting to SMB businesses.
We trust leaders to make decisions on what tools they need to get the most out of their teams. Guide to SaaS Revenue Recognition and Deferred Revenue in SaaS by Ben Murray, The SaaS CFO SaaS revenue recognition is an ongoing priority for SaaS accounting teams. Keep an eye out as we will be making regular updates.
Aaron : Well, also, as someone who went through this, especially like the 2000, 2001 times. Every retail shop was closed by 2000. Jason : And two things, I founded EchoSign because we had SMBs and enterprise customers. If something bad happens, you’re going to have to cut your burn, probably. I mean, literally.
Management teams should prepare themselves for activist investors and adapt their financial profile to keep valuations high. Companies who sell to SMB may see increased amounts of uncontrollable churn as customers cease operations. Frequent readers already know that Good Strategy, Bad Strategy is my favorite book on corporate strategy.
I’ve been in software since the ’90s and for over 20 years, nearly that entire time, we’ve been talking about digital transformation, developing strategies, architecting new technologies, and moving beyond digitization to rethinking our businesses, our products, and our services in a way that’s optimized for a digital world.
Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. Leading a large, remote-first team. It helps me and the team be so much more productive. 55:56 – The power in simplicity.
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