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SEO Pack: 21 Worksheets, Templates, and Cheat Sheets

Neil Patel

And, because of that, I have a free SEO training course and even an SEO tool to help you out. Or more complicated ones like CAC, BANT, LTV, or even NPS. I’ve created marketing acronyms glossary that breaks down what each marketing acronym stands for and what it means. SEO is tough. What other options do you have?

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4 Companies Show you their Key Lessons Learned in Building a Knowledge Base

Upscope

Companies add a list of frequently asked questions on help pages or even under their pricing and linked directly to their home page. They are very useful and act almost as a separate sales and marketing copy to assure customers as well as solve problems. FAQs This is the simplest example of self-help. Answer Dash does this.

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Sales Metrics 101: How To Find (And Fix) Those Dangerous Cracks In Your Sales Funnel

Sales Hacker

Revenue = Opportunities * ASP (Average Sale Price) * Win Rate. Any easy way to visualize this is to think of a sales funnel – revenue is the bottom of the funnel, opportunities are the top, and ASP + win rate are components of the funnel itself. For those of you with a very transactional sale – that’s it!

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The Best SaaS Blog Posts and Resources Library

Chart Mogul

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms. Happy reading!

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Measures of Success: SaaS Metrics & Benchmarks Resource Guide

OpenView Labs

A Quick Glossary of SaaS Metrics. The value of your contracted subscriptions taking into account revenue added/lost from components such as new sales, renewals, upsells, churn, etc. It excludes indirect costs such as sales and distribution costs. Annual Recurring Revenue (ARR). Note: One-time fees are typically excluded.

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Three Marketing Lessons from The Political Realm

Kellblog

To illustrate this, let’s break down a marketing message into three parts: Problem — discussing the problem and its consequences, empathizing. Nobody even thinks about reporting it anymore. Now, let’s zoom back to Silicon Valley and think about how a sales team might allocate their energy across problem/solution/proof.