User Pilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

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User Pilot

OCTOBER 15, 2023

Conversion rate is one of the most important metrics to track in SaaS, and that’s why conversion rate optimization is an essential focus for growth in any business. TL;DR A SaaS conversion rate refers to the percentage of visitors who take a desired action on the website or in-app. What is the SaaS conversion rate?

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OPEXEngine

MAY 18, 2021

We’ve talked to dozens of our SaaS customers, as well as investors to learn more about what is happening with these key metrics. SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace.

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User Pilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. Book the demo to see how!

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User Pilot

JUNE 29, 2022

This data enables product managers, customer success, and marketing teams to detect friction points and unravel product growth opportunities. The customer segmentation process will allow you to create personalized in-app experiences and onboarding flows tailored to users’ specific cases.

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Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. You may also hear it referred to as multi-currency pricing or localized pricing. The answer is likely no because there’s no such thing as a universal price, even for an identical house.

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ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Determine your business goals.

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User Pilot

JULY 18, 2023

TL;DR Customer churn is the rate at which users discontinue their subscription or stop using a particular product or service. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate. The most common reasons behind high churn rates are: Bad product-customer fit.

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Tom Tunguz

OCTOBER 19, 2016

What is the optimal contract length with for your SaaS startup? It’s common to see SaaS startups initially price their products on a monthly basis, then add an enterprise “Call Me” plan which hides behind it an annual contract. This pricing pattern has a certain rationale to it.

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OPEXEngine

FEBRUARY 22, 2022

There are many ways to classify SaaS companies, but differentiating companies based upon who their customers are presents the best approach for measuring performance and driving success for SaaS businesses. Business to Consumer (B2C). SMM SaaS Company Overview & Market Dynamics. Enterprise.

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ProfitWell

NOVEMBER 12, 2019

Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. It’s the center of your business. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. What is a pricing audit? Monetization.

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Payments Pricing Underperforming Technical Team SaaS Payments 45

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. The benchmark customer churn for SaaS for SMBs is 5%. We knew if we wanted to keep our business growing, we needed to figure out why so many customers were leaving, and provide the value-add they need to stay.

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SaaStr

NOVEMBER 2, 2019

As for Krish, under Krish’s leadership the team has grown to over 300 people and over 5,000 clients making it one of the next generation in truly global SaaS businesses started in India. How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers?

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FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” And we need platforms to be able to do that.

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ProfitWell

OCTOBER 16, 2019

It’s the question on every SaaS founder’s lips: Is my churn rate too high? Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. So how do you know what a healthy churn rate is for your SaaS company? Let’s find out.

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SaaStr

JULY 9, 2019

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Our first MVP was actually an SMS based app where job seekers would send six SMSes in order to register on our platform.

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SaaStr

APRIL 30, 2022

Average Revenue per Customer. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. So the first question is what made SaaS so successful. Customers love SaaS products and tools because it simply works.

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wepay

FEBRUARY 20, 2018

SaaS business growth isn’t always that different from non-SaaS business growth. At the core, every business of any size has to get business the same way: through selling to customers. The Software Pricing blog has a simple post listing ten straightforward strategies to help SaaS businesses grow.

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SaaStr

JUNE 14, 2019

Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications. Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate. 242: It’s the employees’ market.

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SaaStr

DECEMBER 26, 2019

I’ve worked at multiple high growth SaaS businesses as a growth leader, and the data we’re seeing right now … This is from … is that CAC is increasing both in B2B and B2C, and you’re going to see how that relates, right? Alice : Definitely pre-product market fit. Guillaume : Keep the mic.

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FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

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Intercom, Inc.

NOVEMBER 27, 2019

But those three things are what got Starbucks its first profitable coffee shop in Seattle, not what allowed that shop to morph into an $80 billion business with 30,000 cafes around the world. Product, marketing, and sales are table stakes for growth. And for software businesses, it’s exactly the same. “In

Payments 186

Payments Scale Revenue SaaS Payments 186

Mucker Capital

OCTOBER 27, 2023

In this Mucker Growth session, Kyle Poyar from OpenView delves into the critical topic of pricing for SaaS startups, aiming to rectify prevailing mistakes in your pricing strategies. Optimizing SaaS pricing is an ongoing process, and one that most startup founders struggle to perfect.

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SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. In recent years, usage-based pricing has become popular amongst growing SaaS companies and their customers—but is it the right choice for your business?

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Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. This is when Joel realized that these issues were affecting the whole team — including how the product was evolving. What is Buffer.

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ProfitWell

MARCH 3, 2020

Then, we hear from Kyle Poyar over at OpenView on bringing sales into a self-service business. And finally, the evolution of B2B SaaS billing. What’s the next milestone disrupting the market? I love to see companies start by really honing that self-service motion. Today, Dave Kellogg talks CEOs and Coronavirus.

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Chart Mogul

SEPTEMBER 17, 2020

Monthly recurring revenue is one of the least exciting topics to take on in 2020. And if you still feel some questions remain unanswered, you can always reach us at marketing@chartmogul.com or on our Twitter account to ask your burning question about MRR or anything SaaS metrics-related. MRR stands for Monthly recurring revenue.

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User Pilot

MAY 12, 2024

TL;DR Lou Assist is a product adoption tool built by the customer success platform Totango. It lets product teams add in-app guidance in the form of modals, tooltips, hotspots, banners, and highlights that can be built without writing any code. Let’s dive in!

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ProfitWell

JUNE 15, 2020

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. As consumer trends adapt—your business needs to adapt, as well. AOV = Total revenue/number of orders.

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Payment Methods Merchant Services Payments Customer Lifetime Value 76

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. SaaS Pricing and COVID-19. SaaS Pricing Basics.

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SaaStr

SEPTEMBER 3, 2019

Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. You had town car services before. It’s not even close.

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Acquisition Software Review Payment Methods Marketplace as a Service 137

User Pilot

MARCH 14, 2024

Looking for an effective event tracking tool and wondering if Heap is the best option for your SaaS company? We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Heap is one of the most sophisticated product analytics tools available in the market.

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Technical Review Software Review Systems Review Pricing 52

SmartKarrot

JULY 13, 2020

It is a known fact that MRR aka Monthly Recurring Revenue is a lifeline for SaaS business. Since they live or die off this scheme, you might want to take a notch up if you wish to see a boom in the SaaS market. In a subscription-based business, it is expected to regularize a recurring revenue to a monthly figure.

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Payments Payment Methods Revenue SaaS Payments 10

User Pilot

MARCH 11, 2024

Looking for an effective event tracking tool and wondering if Mixpanel is the best option for your SaaS company? We’ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process. Integrations – To collect data across your tools and get more in-depth analytics.

Software Review 52

Software Review Technical Review Systems Review Pricing 52

SaaStr

NOVEMBER 21, 2020

As for Rob, before founding Salsify, he was the first-ever product manager at Cambridge Semantics and before that was a Senior Product Manager @ Endeca helping grow the company to it’s $Bn exit. How does Rob think about the bundled vs unbundled thesis within SaaS? How does Rob think about usage vs seat-based pricing in SaaS?

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Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. I learned a million lessons about SaaS, about start-ups, and about life along the way.

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User Pilot

OCTOBER 30, 2023

Looking for a good SaaS reporting tool and wondering which one of Heap, Pendo, and Baremetrics is the best option for your SaaS company? There are plenty of tools for SaaS reporting on review sites, but they don’t make the choice any easier. Get a Userpilot demo for SaaS reporting and drive your product growth code-free.

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