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In 2006, BILL CEO and Founder René Lacerte set out to define a category around financial operations for small and midsize businesses (SMBs). in revenue. With SMBs, the smallest business is owner-operated. A mobile phone is their dominant source of managing business activities.
But what has changed in the last five years is that you have all now embedded financial services (Stripe, etc.) Consumers now also expect to talk to businesses through digital means. Now, there’s payroll processing, payments online or in person, recurring billing, and so on — effectively expanding the market and TAM.
In this episode of PayFAQ: The EmbeddedPayments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. This cycle promises significant advancements for end-users and software platforms alike.
ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. Net Dollar Retention >110% and GDR of >95%: The Power of Being a True Operating System ServiceTitans NRR consistently exceeds 110%, even with SMB-heavy customers.
But launching your eCommerce store is just half the equationaccepting payments efficiently and effectively is a whole different ball game. On the surface, it seems effortless, with customers only taking a few seconds to initiate and complete payments. The eCommerce payment solution infrastructure involves several key players.
For many founding teams, pricing is one of the most difficult and complex decisions for the business. Startups operate in newer markets where pricing standards haven’t been set. But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year.
Over $500,000 revenue per employee. Monetizing ecommerce via subscriptions, but not paymentprocessing. Billion in GMV processed, up a stunning 91% from 2019. Billion in GMV processed, up a stunning 91% from 2019. Rather, it charges for software subscriptions to take payments on its websites.
The benefits of vertical SaaS include improved functionality, greater cost savings, and increased operational efficiency. Join the Payments-Led Growth Movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Since vertical SaaS platforms are niche-focused (e.g.,
Well, fast forward to today and it’s truly an SMB powerhouse. How is SMB SaaS doing today? Both Bill and Shopifty have morphed over the years from almost pure SaaS companies to paymentsplatforms built on top of a SaaS core. The rest of the growth is from its Divvy platform, which is bought in 2021 for $2.5
So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. Customers don’t expect as much in terms of security, compliance, etc. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. It started very SMB.
That’s not just pretty epic growth at almost $7 Billion in revenue, it’s one heck of a comeback. ▶️ Radically more efficient, $600m+ adj operating income run-rate ▶️ 29% of biz from enterprise (Plus) — Jason ✨Be Kind✨ Lemkin (@jasonlk) October 10, 2023 5 Interesting Learnings: #1. A tough transition.
Bill.com has become an SMB powerhouse, with 120,000+ customers and a stunning $25B+ market cap. Bill.com had to develop a network that today has millions on vendors processing bills and payments on it. So they let folks use the platform the way they wanted, from paper checks to fax and more. #2. But it paid off.
It’s done it by going more upmarket, and better monetizing partners and services. Having said that, the average ACV here is $14,615 … so that’s at the high end of a traditional SMB spend, which probably accounts for the high NRR. Driving existing customer revenue up more than new logos.
In the latest episode of PayFAQ: The EmbeddedPayments Podcast, host Ian Hillis sits down with Candice Raybourn, Head of Partner Activation at Payrix and Worldpay for Platforms, to discuss the crucial topic of PCI compliance. What is PCI DSS? Candice explains the basics of PCI DSS. The shift to PCI DSS 4.0
Shopify’s first quarter revenue: Q1 2021: $989 million Q1 2020: $470 million Q1 2019: $321 million Q1 2018: $214 million Q1 2017: $127 million Q1 2016: $73 million Q1 2015: $37 million Q1 2014: $19 million Q1 2013: $9 million. When you add in payments, i.e. merchant services, NRR for 2018+ is about 110%, based on the below new chart.
Now they’ve scaled to $200m+ ARR growing 38% selling just to 100,000+ SMBs, solving a hard problem (i.e., automating the back office and payments and billing for SMBs), and doing it with 120%+ NRR. 121% NRR from SMBs — up from 110% at IPO. Making more and more money on each payment. Pretty impressive.
So one of SaaStr Fund’s latest investments is Mangomint, a vertical SaaS platform for spas and salons. And yet, today Mangomint is at eight figures in ARR, growing 100%+, with 110% NRR from SMBs. You really have to do it all now to build a true platform for SMBs: software, payments, payroll, marketing, workflow and more.
So when we first started writing about Bill.com at its IPO , it was a sleep SMB accounting product. And its payments network to roll out. But yes, it’s the most incredible SMB growth story in SaaS we’ve ever seen. Don’t let anyone tell you it can’t be done with SMBs. #2. 131% NRR.
SMB customers. Regulatory compliance can be a moat, not just overhead Spending five years securing money transmitter licenses across 50 states created a significant barrier to entry that competitors can’t easily replicate. The compliance risk is significant,” Ren says. From Zero to $1.4 ” 2. .
SMB sales (most of Toast) is very tough to do without a highly efficient and effective sales force. At least 20% of your customers from referrals and second-order revenue. #4. Many SMB leaders have to get very, very good at outbound because of the limited deal sizes. 20% of new customers / locations come from referrals.
Top 10 Strategies Toasts CRO Uses to Crush Sales Quotas So a little while ago Toasts CRO Jonathan Vassil joined Sam Blond on SaaStr CRO Confidential on how Toast built one of the strongest but toughest rocketship in sales: a lower gross margin, lower ACV ($10k), sales-led SMB sales motion. Even with SMB Sales. Field-Based Sales Model.
They are at 2,000 customers, a stunning 40% revenue and 46% billings growth, at $700m in ARR. Network effects are real in Spend Management. Coupa isn’t as much a fintech as SMB players like Bill.com, but it’s getting there with Coupa Pay. This is a bigger task than SMB, but a huge market. And a few bonus notes: 6.
SMB SaaS has a lot going for it: – Millions of them – Short sales cycles – Easier compete. But, it's often hard to get to $100m ARR selling just to SMBs. sell just to SMBs pic.twitter.com/Po1I2aMaBK. So many VCs and others have gotten more and more excited about SMB SaaS. Millions and millions more.
EmbeddedPayments have become a popular initiative among vertical specific software companies looking to deliver a more seamless customer experience, introduce new revenue into the business, and stay competitive in today’s digital world. How do they think about attaching payments to those existing customers?
No one knows this better (or more intimately) than a software company Chief Revenue Officer (CRO). Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space. It was an Embedded Finance play starting with payments. [It
GRR of 86% and NRR of 119% are very impressive for SMBs … although they only count customers with 5+ seats. Still, 119% NRR from SMB is world-class even for 5+ seats accounts and sometime to strive for if you have similar sized customers. #4. Like Bill, it took the process seriously and became a licensed money transmitter itself.
In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. For example, Gorgias knew they were targeting not only eCommerce but also customer service. Sign up for free.
The best ISVs go beyond simply providing merchant services. Adding PayPal to your list of accepted payment methods opens up a range of benefits for you and your merchants alike. As one of the most familiar and trusted payment brands, PayPal gives customers confidence, reducing friction and increasing sales and AOV.
110% Net Revenue Retention and 8 2% Customer Retention from 81,000+ SMB Customers. Bill.com sells to very small businesses that do churn at a higher rate. But that also proves that’s no excuse to drop below 100%+ net revenue retention. Bill.com manages 110% Net Revenue Retention on 82% Customer / Logo retention.
One leader in SMB commerce is Lightspeed Commerce, founded way back in 2005. And their mix of software, payments and hardware revenue drives up the total deal size — but puts a lot of pressure on margins. 39% of their revenues from software, and going down. Driving up ARPU at scale key to growth with SMBs.
Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled. Today, it crosses dentistry, optometry, veterinary, physical therapy, specialty medical services, audiology, plumbing, electrical, HVAC and other home services. Many SMBs just prefer it. #4.
days, for years it was run by a tiny team and dominated the self-service side of surveys. Its growth has been more slow-and-steady than traditional rocketship, crossing $69m in Q4 revenues (let’s call that $280m+ in ARR, so soon to be $300m) — growing 17% a year by revenue, and 10% a year by customer count.
What we learned from ’08-’09 in SaaS: First, SMB churn went through the roof — as SMBs went under much more quickly and often. As soon as the economy went south, SMBs started to simply go bankrupt and/or shut down. And even before they did, panic set in in businesses with no cash reserves. functioned.
In 2023, the Embedded Finance market was valued at $73 billion and projected to grow to $523 billion by 2032, growing at a compound annual rate of 24%, according to a recent report. It’s still early days for Embedded Finance, but the preliminary statistics coming out of this space are rather significant.
ContaAzul is a business management platform for small businesses created in Brazil. Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. Vindi is a PCI-certified online paymentplatform for recurring billing.
SMB owners wear many hats, managing everything from staff to sales. Adding to the already tough job of managing a small or medium business is the complex task of understanding how paymentprocessing works, including managing the fees, equipment, accounts payable and more. Learn More What is a Payment Management System?
Embedded Finance is more than just a buzzword; it represents a fundamental shift in how financial services are delivered and consumed today. Ian Hillis, Head of Growth at Worldpay for Platforms discusses this new term and what the opportunity may await software providers on our latest episode of PayFAQ: The EmbeddedPayments podcast.
Fast forward to today, and we can add an important nuance to that: a second core product not only helps you grow faster at scale (a bigger TAM), but it drives up NRR and more revenue from your existing customers. Pretty good for SMB SaaS. Box at $800m ARR is about 30% SMB / 70% enterprise, the inverse of Shopify.
Each of the companies Jon worked with lowered churn by creating a better notification process, including a reminder about their renewal six weeks prior to the billing cycle. We also show you how to personalize your billing practices with advice from our experience working with thousands of SaaS businesses. Learn more here.
If Momentive / SurveyMonkey had stayed 100% self-serve and low end, it likely wouldn’t be growing much at all, with self-serve revenue now only growing 7%. Far forward to today, 1/3 of its revenue is sales-driven, but it’s the core growth driver, up 35%. #2. It’s not always best to force annual payments.
Although credit cards have been around since the 1950s, in recent years, they’ve started to dethrone cash from its position as king of payment methods. With a whopping 84% of American adults owning at least one credit card (the average is 3 credit card accounts per person), card payments reached $9.43 trillion in 2021.
And they were broken down roughly a third, a third, a third by targeting the SMB, the mid-market, and the enterprise. In the SMB, two-thirds use month-to-month, and in the enterprise, you’ve got two-thirds using multi-year. That’s a very difficult way of building a business. What does this mean?
With nine figures in revenue, Ariel and SaaStr founder and CEO Jason Lemkin talk about all things Navan, rebranding when you have brand equity, building B2B software for people, pricing and business models, and much more. Before Navan, there were different apps for managing expenses, events and meetings, payments, etc.
When FastSpring’s Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently saw pricing as one of the most essential growth levers they employed to meet their next revenue goal. How FastSpring’s platform allows companies to test their pricing (2 minutes): Full Videos.
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