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5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy

SaaStr

Cloudinary VP of Developer Experience Sanjay Sarathy shares his journey to more than $100M and the lessons he learned along the way for building a PLG motion and an Enterprise sales motion. They didn’t initially envision being a large Enterprise sales organization. Let’s first start with how Cloudinary came to be.

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

Note: Apple announced that it would be reducing the App Store fee from 30% to 15% for most developers starting on January 1st, 2021. For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. Why software/SaaS companies should care. The importance of direct to consumer sales.

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Top 10 International Payment Gateways: An In-Depth Guide

FastSpring

Many companies that expand globally reach a point where they can’t properly support their international customers with their current payment platform. An international payment gateway can help with some of these issues, but it’s only one piece of the puzzle. What is an international payment gateway? Table of Contents.

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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online.

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SaaS Payment Processing: 10 Questions to Ask When Comparing Solutions

FastSpring

What makes a company choose one SaaS payment processing provider over another? For example, at FastSpring, we have a lot of data about online shopping carts. We know that conversion rates for SaaS and software companies will vary by 30% or more just based on the checkout experience. Is it the interface? Integrations?

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5 Interesting Learnings from Shopify at $5 Billion in ARR

SaaStr

Few SaaS leaders have gone through more post-pandemic change than Shopify and Zoom. Folks that wanted to go online, stayed online. But folks that didn’t really want to sell online, sort of stopped when they didn’t have to anymore. But Shopify is less and less a SaaS company because of it.

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FastSpring and DutchBasecamp Present: Optimize Local Pricing to Dramatically Increase SaaS Revenue

FastSpring

For many SaaS and software companies, international sales are a key part of their growth trajectories. FastSpring is an all-in-one payments platform for SaaS, software, and digital products businesses, including VAT and sales tax management, payment localization, and consumer support. Your choice.