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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. In fact, in some form or another, he’s been working in sales for most of his career. SaaS is the subscription business.

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Churn is the Quiet SaaS Killer

Sales Enablement, SaaS and Growth

High SaaS churn is a corollary of poor retention - but it can creep up unannounced, and rather than deal a single fatal blow, it causes death by a thousand small cuts. SaaS businesses often operate on a subscription basis, so monthly or yearly subscription value is low, but lifetime value is high. This is always a huge mistake.

Churn 152
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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. He started as Inside Sales Representative, and in five years, he became the Sales Enablement Director for the company. She’ll be talking about her approach to sales as a team sport.

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

What does it take to scale a sales team successfully? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? I’ve heard so many good things from Kobie, now at Upfront, and then also the team at Openview. How does Andy think about discounting?

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Speed Up Your Sales Cycle With Lead Scoring: 4 Simple Steps

Sales Hacker

SaaS companies, who often have complex sales cycles coupled with small but agile sales teams, can especially benefit from lead scoring, since it allows small teams to punch well above their weight class. Even if you did, it would spike lead acquisition costs and strangle the productivity of your sales team.

Sales 97
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PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. Subscribe to the Sales Hacker Podcast. Sales enablement is easy. Brandon Meyers: That’s right.