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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

It was a subscription based model. Honestly, Andy, as do so many founders today and they say the biggest, biggest challenge is we cannot find great product marketers. We actually can’t find product marketers full stop. Why is there such a drought of good/product marketers? Help me out here.

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Cut Churn with These 5 Smart Automated Processes (+ Templates & Triggers!)

Sales Hacker

They offer clarity into which features need adding or improved for product-market fit. This information becomes essential for your business going forward, helping you lay out your product, marketing, support, and sales strategy for the future. Triggers: X days until subscription/contract period ends.

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We Haven’t Hit Peak SaaS

Hitenism

In 2014, Mixpanel’s Series B pitch deck spelled out the company’s expansion plans over the next two years: 3x sales headcount and rapidly race towards distribution. Reduce sales ramp time by 30-50% via sales enablement. Double down on marketing to widen our lead flow to lower cost per acq.

Scale 147
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Churn is the Quiet SaaS Killer

Sales Enablement, SaaS and Growth

A high churn rate is highly undesirable as it shackles growth , is a source of friction and (rightly) raises tough questions about product/market fit. SaaS businesses often operate on a subscription basis, so monthly or yearly subscription value is low, but lifetime value is high.

Churn 152
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Top Global SaaS Trends You Should Know with Google Cloud and Zenoss (Video + Transcript)

SaaStr

I can give one real example, let’s say you are into billing and there is multiple billing companies in the cloud and on premise, whether it’s subscription, pay-as-you-go, prepay, billing is an area that I’m sure everyone here, all the senior people spend a lot of time on invoicing.

Cloud 167
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Subscription business model. S Curves At HubSpot we often discussed S Curves - the idea behind them is that all products, markets and business models follow a predictable cycle of growth, maturity and decline (the pattern often looks like an “S”). Customer data. Economies of scale. Freemium lead funnel. Operational efficiency.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 173