Remove Part-Time VPE Remove SaaS Remove Underperforming Technical Team
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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? Why are we talking about PLG?

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

As part of the run up to 2021 SaaStr Annual in the SF Bay Area Sep 27-29 , we’re taking a look back at some of our favorite classic sessions. (And I’m going to skip by my life story, and how I grew up as a small child in India, and how the dusty streets influenced my take on unit economics, and SaaS subscription models.

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Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

We’ll have some time. It sounds minor or technical, but if you want to due diligence on a human being, I get to do it a few 100 times a year. I used it in kind of my breakfast pre warm-up, the crazy times we’re in. From Satya from Homebrew, we just heard that seed’s at an all time high.

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10 Years In Tech

Outseta

Musing after a decade spent building SaaS start-ups By Geoff Roberts 20 min read. Today I can look back across a full decade that’s been spent building SaaS start-ups. What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I find that refreshing.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

As part of that, we wanted to look back at some of our most iconic content and sessions. One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). Then, we have this community in SaaS — SaaStr. SaaStr is Turning 10!

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

In Today’s Episode We Discuss: * How Pete made his way into the world of SaaS and how he came to be one of the leading figures on sales operations and management that he is today. * When is the right time to hire their first sales reps? What are the most common mistakes founders make when hiring their first reps?