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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. More and more info is entering the Cloud, creating more exposure and risk.

AWS 206
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An Honest Review of Pendo Analytics

User Pilot

You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. This suggests that these users selected a next step that hadn't been pre-defined in Pendo by the dummy product marketing team. 13% are tagged as "No next step." Feature Clicks. Track Events.

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12 Customer Success predictions and trends for 2023

ChurnZero

First, digital CS will become a way of life due to flat or reduced headcount. With its ability to comb through big data sets like email faster and more accurately than humans, AI will help more product teams maintain product-market fit. Do they have top performers in place who are operating efficiently and driving value?

Trends 98
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13 Ways to Satisfy Customer Needs and Exceed Customer Expectations

User Pilot

Customer needs are desires, requirements, and expectations customers have when they look for a product or service. In the B2B SaaS context, these needs normally revolve around solving particular business problems, improving operational efficiency, or gaining a competitive advantage. Why is it important to satisfy customer needs?

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

The right mental models have a knack of becoming an integral part of a company’s operating system, and more importantly help employees make good decisions, more often. MSPOT An MSPOT is a simplified one page strategic plan used by HubSpot, and they have become an integral part of the company’s operating system.

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How to Work With a Consultant: The Ultimate Guide

Neil Patel

Let’s start by reviewing how you can find the best consultant for your company. Question about tactics and various marketing channel s for boosting customer engagement. Reviewing the Final Game Plan. You can also propose reviews by looking at the presentation and examples from the previous clientele of the consultant.

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PODCAST 135: Pushing Through the Zone of Discomfort Towards Personal Growth with AJ Bruno

Sales Hacker

So my wife was pregnant back in Philadelphia and the baby was due in March. I know you have product market fit. We actually brought in a CEO for our series B, Eric Holston, and Eric was operational efficient. He was like, “We’re going to be diligence ready all the time. Matt went and ran product.