Marketplace as a Service Payment Features Retention Underperforming Technical Team 
Sales Enablement, SaaS and Growth
MARCH 23, 2020
Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.
OPEXEngine
OCTOBER 5, 2021
The shift to cloud-based subscription models is creating even more value in a thriving sector. But while software’s success in the marketplace has lifted the valuations of software companies, our analysis suggests that some firms may still be undervalued. Sticky after all. Four ways to drive value.
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SaaSOptics
MAY 19, 2022
For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy.
SaaStr
SEPTEMBER 12, 2019
Congratulations you’ve built a product that’s proven itself in the marketplace! At Twilio, I think my entire job there my first two years was throwing t-shirts at people, because everyone had a Twilio t-shirt I think in the developer community in 2010, and that was our marketing strategy. I have a team of people who work on numbers.
Casey Accidental
OCTOBER 27, 2020
In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.
SaaSHolic
DECEMBER 2, 2021
Product onboarding is an essential part of customer activation and retention for businesses that are SaaS providers. A bad onboarding experience won’t impact your bottom line as a SaaS company, but it will negatively affect your customer’s productivity. What makes an onboarding experience a bad one? BigCommerce.
Totango
JANUARY 17, 2019
Customer retention is vital to the health of your business. We’ve outlined six focus areas that will help you improve customer engagement and retention : Rapid onboarding. You can consider your customer to be in the onboarding phase right up until they start to gain value from your products and services. Escalation preparation.
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