SaaStr
MARCH 25, 2021
Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s much smaller than Shopify, at $170m ARR vs $3B+ ARR, but it’s still plenty big for us to learn a lot from this big but not #1 player in the market.
Subscription Flow
NOVEMBER 28, 2023
One way to do that is through marketing and revenue-generating strategies such as freemium and product demos which are critical to growing one’s clientele. Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access.
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FastSpring
AUGUST 2, 2023
As a startup with only two or three people, it would be absolutely impossible to go international without this kind of platform.” Are you looking for a merchant of record that will partner with you to grow your business internationally? Igor said they haven’t had any major issues using the FastSpring platform. Here’s why.
ProfitWell
JANUARY 30, 2020
Choosing a product pricing strategy is a momentous decision for any young SaaS company. Not only does it define your early monetization strategy, but it also heavily influences what market segments you’re likely to appeal to directly and how your product will be perceived. One way to do that is through price skimming.
OpenView Labs
JANUARY 29, 2020
The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Product led businesses need to get their products in the hands of would-be users as efficiently as possible–hopefully at near zero CAC. Freemium in SaaS is old news.
ProfitWell
NOVEMBER 12, 2019
Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. It’s the center of your business. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. What is a pricing audit? The main factors in a pricing audit.
OpenView Labs
APRIL 20, 2020
Before reading on, please take this survey if you haven’t already: What pricing actions are you taking in response to the COVID-19 crisis? If you want to reflect more deeply on how market dynamics and value propositions are changing, please take this survey: What scenarios are you planning for? Building a pricing action portfolio.
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