FastSpring
AUGUST 2, 2023
When TestDome was created, CEO and co-founder Mario Zivic knew the pre-employment testing software company wouldn’t be able to rely on domestic sales to succeed. “As Selling Software Internationally With FastSpring Croatia is a relatively small country with a population of only 4 million people. “We Here’s why. Now, Stripe offers it.
Subscription Flow
NOVEMBER 28, 2023
This can be done through a variety of platforms, including social media, email marketing, online ads, and content marketing. One of the most fundamental changes any startup can go through is entering this market niche. The website of the software, email marketing, and (often) a free software trial are the main sales channels.
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OpenView Labs
JANUARY 29, 2020
The much-discussed pricing strategy took over the SaaS world and helped fuel the phenomenal success of SaaS pioneers like Dropbox, Evernote, SurveyMonkey and Hootsuite. Here’s a list of the top freemium pricing strategy resources: Table of Contents. A Look at the Impact of Freemium Pricing on SaaS Products. That is the question.
OpenView Labs
APRIL 20, 2020
Before reading on, please take this survey if you haven’t already: What pricing actions are you taking in response to the COVID-19 crisis? If you want to reflect more deeply on how market dynamics and value propositions are changing, please take this survey: What scenarios are you planning for? Building a pricing action portfolio.
Tom Tunguz
MARCH 17, 2016
Clay Christensen, a Harvard Business School professor, asserted in a recent interview that we understand only half of the marketing puzzle: the marketing science involved in a competitive ecosystem, when consumers are buying millions of products. In these markets, concepts like Westendorp Price Sensitivity and conjoint analyses work.
ProfitWell
NOVEMBER 12, 2019
Your core is a lot like pricing in SaaS companies. Like your core, pricing is a wildly untapped growth lever. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit.
ProfitWell
MARCH 24, 2020
Almost everything is sold as a subscription, from socks to razor blades, and of course software. Of course it's one of the predominant business models for modern software, but you'd be hard-pressed to find an industry that hasn't seen at least one subscription success story in the past few years. The subscription model is booming.
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