User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Acquisition 95

Acquisition Scale Marketplace as a Service Onboarding 95

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue. Again, corresponding variables such as customer acquisition cost ( CAC ) and customer revenue all tie back to your acquisition strategy.

Acquisition 59

Acquisition Scale Strategy Software Review 59

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service. So I got really lucky early.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

OpenView Labs

SEPTEMBER 10, 2020

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. It’s a challenging market segment to tackle as you can’t take a one-size-fits-all approach.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. It just made it a lot easier for us to scale up Salsify as we found success.

SaaS Payments 261

SaaS Payments Scale Payment Services Payment Solutions 261

OPEXEngine

MARCH 9, 2021

Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. It’s not just about delivering a superior product to the marketplace; rather, several stars must align,” he says. He shifted Zenefits from a service-heavy business to a SaaS model. “We

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Backlinkfy

JULY 30, 2019

Amazon: In the retail context, Amazon is a multinational online retailer with a market capitalization in excess of $195 billion U.S. Amazon also hosts a marketplace wherein other Internet purveyors may display and sell products, and offers several software-as-a-service and infrastructure-as-a-service solutions for business.

Payment Methods 40

Payment Methods Merchant Services Payment Services Payment Solutions 40