OpenView Labs

SEPTEMBER 10, 2020

Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. Let me be clear.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service. That’s a big question.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. What role will marketing play in the acquisition process? . At what point will you introduce Sales into the buyer’s journey? .

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics.

SaaS Payments 262

SaaS Payments Scale Payment Services Payment Solutions 262

OPEXEngine

MARCH 9, 2021

Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. It’s not just about delivering a superior product to the marketplace; rather, several stars must align,” he says. This clarity puts you on the path to product-market fit.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

OpenView Labs

JULY 12, 2019

This is why it feels a little strange to be the one calling out the fact that we have, in some instances, reached a point of diminishing returns when it comes to viewing marketing and sales through a purely data-defined lens. All we had to do was build a better product for an under-addressed, but large, market segment.

Data 52

Data Marketplace as a Service Advertising Branding 52