The Angel VC

JUNE 28, 2017

I’ve been fascinated by the concept of Product/Market Fit for quite some time. The reason why it’s such an interesting and important concept is that getting to Product/Market Fit (PMF) marks a critical juncture in a company’s lifecycle. What is Product/Market Fit? How can Product/Market Fit be measured?

Sales Hiring 237

Sales Hiring Scale Product Marketing Startup 237

SaaStr

DECEMBER 27, 2023

The LMS market segment is big, and Docebo thinks about it in two folds. When considering product market fit and seeing value back when Docebo got traction in 2012, they gave away a ton of value with ridiculously low ARR. At Docebo, 65% of their customers use it both externally and internally.

Sales Hiring 186

Sales Hiring Scale SMB Outsourced Development 186

User Pilot

APRIL 19, 2024

Segmenting Your Target Market Market research plays a key role in segmenting your target audience into manageable segments. These market segments are typically grouped by similar needs or attributes, and display similar responses in marketing research surveys and initiatives. Lifestyle choices.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

OpenView Labs

NOVEMBER 11, 2020

There are two possible reasons: In a difficult market, companies are going back to basics and looking for the simplest “lowest common denominator” functionality. Product-market fit has shifted, and the old segmentation frames no longer fit the market. Market segmentation is the foundation of good pricing.

Pricing 73

Pricing Marketing Market Segmentation Communication 73

User Pilot

JULY 4, 2023

Early majority customers represent a larger group that cautiously adopts a technology once it has become more established and proven in the market. Late majority is a more skeptical market segment that adopts a new technology reluctantly, driven by necessity and external pressure rather than a desire for innovation.

Scale 98

Scale Scaling Technical Review SaaS 98

Tom Tunguz

MARCH 17, 2016

In other cases, substantially better-than-existing solutions at lower price points broaden the addressable market: Slack and Asana have transformed the way colleagues communicate in the workplace, creating new market segments for collaboration tools. At least that’s the way the theory goes.

Innovation 100

Innovation SaaS Payments Payment Solutions SaaS 100

SaaStr

AUGUST 25, 2023

It gets challenging to get more than 10,000 customers within any market segment. But if you look across all public SaaS companies, most get multi-product well before they have 10,000 customers in any market. A market is too small” is both a truism and an excuse. You have to stairstep it.

Part-Time VPE 169

Part-Time VPE Scale Sales Hiring CTO Hire 169

The Angel VC

SEPTEMBER 16, 2013

7th DO for SaaS startups Build a repeatable, profitable sales process Sales is a very different animal depending on the stage of your company, the market segment you're going after and on whether we're talking about inbound sales or outbound sales. Be "obsessively focused on getting to product/market fit", as Marc Andreessen put it.

Scale 153

Scale Sales Hiring Startup Sales 153

User Pilot

NOVEMBER 24, 2023

You are launching a new product and need to acquire new customers Acquisition efforts become critical when entering a new market or launching a new product to help increase brand visibility and acquire customers.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

User Pilot

JULY 24, 2023

Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Choose the appropriate marketing channels to reach your target markets. Launch coordinated product marketing campaigns to reach your audience. Launch your product.

ChatGPT 98

ChatGPT Social Media AI Market Research 98

User Pilot

JULY 30, 2023

Launching new features/new products (market penetration): If you plan to launch new features/products or penetrate untapped market segments, acquisition efforts are critical for increasing brand visibility.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

User Pilot

FEBRUARY 3, 2023

This will help determine which market segments to prioritize and how much effort to put into each one. Observing customer behavior will help you determine what features customers find most useful and what areas may need improvement to increase usage.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Tom Tunguz

DECEMBER 2, 2013

These figures can vary due to many factors: the workload of AEs, the product maturity, the SDR productivity, product/market fit and so on. There are many ways of structuring sales and marketing teams. In Jon Miller’s posts, he reports a 7% qualified lead rate by SDRs and an 80% AE close rate.

Startup 100

Startup Management Marketing Sales 100

Tom Tunguz

DECEMBER 3, 2012

If your customers don’t know they need your product yet, then the sales process is an education sale. Education sales are common when creating a new market (TiVo inventing the DVR) or when bringing existing technologies to new market segments (CRM for restaurants). Education sales demand great product marketing.

Education 100

Education Sales Market Segmentation Consulting 100

OpenView Labs

SEPTEMBER 10, 2020

It’s a challenging market segment to tackle as you can’t take a one-size-fits-all approach. Product-market fit is key. As much as I love it and have had success in this segment, it’s not the holy grail that every startup should aspire to. But wait… there’s more! Enterprise sales is a different kind of animal.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

FastSpring

APRIL 13, 2023

And so I did early stints at Zillow, Tumblr and a company called Fiscal Note, all in different markets, doing different things in different market segments. Justin Scott So we had an interesting birth, we had a previous company that was pointed at a different market segment. Justin Scott Yeah. Jera Brown Yeah.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

OpenView Labs

APRIL 5, 2019

Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion. You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing.

Marketing 58

Marketing Software Review Acquisition Education 58

SaaSOptics

MAY 19, 2022

In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Then, based on your available resources, you can hire separate teams and build campaigns to spearhead the acquisition of customers in these different market stages. You have poor product/market fit.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Tom Tunguz

MAY 28, 2013

The wrinkle is that Apple combines this design with superb product marketing. Customer segmentation, customer studies and use case analysis are at the core of the product development process. A disciplined process like this will always be in conflict with product management by epiphany or vision.

Product Marketing 100

Product Marketing Marketing Market Segmentation Startup 100

SaaStr

DECEMBER 22, 2023

Discovering the entire market and mapping out all potential verticals early in the process. The incredible power and value of the mid-market segment. Building customer feedback into the DNA of your product team and products. Going multi-product early. Discover the entire market across verticals.

Scale 230

Scale Scaling Strategy Sales Hiring 230

SaaStr

MARCH 8, 2019

But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market. Then we both became savvy to this idea of market segmentation.

Scale 106

Scale Sales Hiring Underperforming Technical Team Social Media 106

Chart Mogul

JUNE 8, 2018

It should be clear how you’re planning to expand your total addressable market (TAM).” ” Market expansion can take several forms, such as increasing wallet share of your current customer segment, adding other market segments on top or expanding internationally.

Venture Capital 84

Venture Capital Software Review Scale Startup 84

ProfitWell

NOVEMBER 12, 2019

You can rely on value-based pricing to deliver products and services to different market segments. Put together a ‘pricing committee” comprised of members from sales, finance, product, marketing, and a coordinator who’s the driver of your research and strategy. Planning and prioritizing.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

SaaStr

AUGUST 5, 2021

With garage-dwellers the product-market fit is still questionable. High-rollers seek growth, as long as the go-to-market part of their P&L is finding efficiency. Product, engineering, marketing, finance, and sales need to be knitted together in order to figure out what the customers wants and how to sell it. .

Scale 254

Scale Enterprise Finance Travel 254

Intercom, Inc.

JANUARY 14, 2021

To Steve Blank, in Lean Startup, which is, by the way, a methodology and a framework on how to get to product-market fit, one of the key aspects of that is getting out and speak to the customers directly. How do you get to know the customers better? Go and speak to them directly.

Strategy 225

Strategy Scale Systems Review Technical Review 225

User Pilot

SEPTEMBER 19, 2023

This stands in stark contrast to PLG flywheels that leverage users who use the product regularly as acquisition engines. How to use a flywheel and a PLG funnel together to drive product growth If your company is targeting multiple market segments (e.g. Cross-functional hinderance.

Scale 105

Scale Technical Review Acquisition Sales Funnel 105

Kellblog

DECEMBER 27, 2021

Product-led growth ( PLG ). SaaS provided provided both a market disruption opportunity and a total available market (TAM) expansion in each market segment. Software companies become their parents faster. The haves can raise can raise a ton of money and on good terms.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

FastSpring

JUNE 22, 2022

Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.

B2C 124

B2C Payments SaaS Payments B2B 124

User Pilot

APRIL 22, 2024

Examples of product-led growth companies that can help you achieve PLG success include: Hubspot offers a free grader tool to attract potential customers. Miro uses an optimized pricing model that caters to different market segments. Basecamp offers a free trial to generate product-qualified leads.

Strategy 95

Strategy Education User Experience Acquisition 95

SaaStr

MARCH 8, 2019

But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market. Then we both became savvy to this idea of market segmentation.

Scale 45

Scale Sales Hiring Underperforming Technical Team Social Media 45

Sales Hacker

AUGUST 18, 2023

” Is it something beyond just “we want bigger deal sizes to make our unit economics work” or do they feel they have a strong product market fit and can actually command those prices. Marketing…their demand gen motion changes, need different product marketing, etc. And why you think you can win?

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

SaaSOptics

APRIL 14, 2022

These flexible pricing options have allowed them to capture new market segments and give their customers the option to scale with them as their product usage increases. They offer a free trial, metered-usage “pay-as-you-go” pricing, and sales-negotiated contracts to name a few. What is a Usage-Based Pricing Model?

Payments 98

Payments Pricing SaaS Payments Payment Services 98

OpenView Labs

DECEMBER 1, 2021

“Whether it’s an isolated comment or representative of a broader segment or opportunity.” Step 2: Redefine your market segments based on user insights. How you segment your market drives your product roadmap and go-to-market strategy. Empathetic customer centricity helps you define product market fit.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

Baremetrics

MARCH 31, 2021

Use People Insights and Segmentation Companies that organize customers into meaningful market segments create wins. Join Product Marketing Alliance and hundreds of other startups that use Baremetrics for their subscription analytics. be honest How well do you know your business?

Social Media 85

Social Media Marketing Forecasting Benchmarks 85