Investment Marketplace as a Service Product Marketing SMB 
Casey Accidental
NOVEMBER 13, 2019
As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.
OPEXEngine
MAY 18, 2021
SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .
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OPEXEngine
FEBRUARY 22, 2022
SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. eCommerce Marketplaces. Direct Sales.
Intercom, Inc.
DECEMBER 13, 2018
Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Ultimately, the product works for every company.
SaaStr
JUNE 10, 2020
Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.
Intercom, Inc.
SEPTEMBER 26, 2019
If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.
Unbounce
JUNE 16, 2020
especially for SMB SaaS startups. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. Treat it like a checklist: First, have you achieved some level of product-market fit?
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