Remove Interviewing Remove New CTO Remove Product Marketing Remove Sales
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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 141
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What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

SaaStr

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing?

Scale 256
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2020 SaaS C-Suite Evolving to Support Product and Customer Lifecycle Management

OPEXEngine

A Couple SaaS Generations Ago… Traditional software companies managed sales, product development, finance and HR in siloed organizations by function. Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive.

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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

Does Bob agree with the notion that channel sales have completely died in the world of SaaS? With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Why is this? What are the drivers of its death?

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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 180
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. Believe it or not, it’s not rocket science: they perform customer interviews. Types of customer interviews.