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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. They have a sales enablement plan and the right sales enablement platform in place. What is sales enablement? Sales enablement has evolved quickly. Not exactly.

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

Sam Taylor: So no matter what, I mean, Dropbox, no matter how you slice it, what function you’re in, was just insane from a growth perspective, headcount-wise, user base-wise, you name it. ” And so for us, it was placing bets on target accounts, buyer personas, sales messaging, and we really didn’t have any historicals.

Scale 171
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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

So your goals in terms of headcount remained stable from pre-pandemic to post-pandemic? We paused all of our enterprise field sales, but in our HQ, we decided to put the foot down and really go for it. And ultimately, we had to do a lot of work on reengineering how we teach, train, and enable people. Kieron: Interesting.

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Adam: Given that it’s the foundation of Sales Hacker, how important do you see the roles of content and community in sales today? You need to build an efficient sales team…you can’t just throw money or headcount at things. That was the impetus for starting Sales Hacker.

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Q&A: Why It’s Time to Build a CS Ops Role in Your Organization

ChurnZero

Q: If there is no headcount for a new CS ops person, what’s the best way to incorporate the function until you can get budget? If you look at a Sales Ops team, a lot of times that falls into the sales enablement bucket. A: That’s another great question. So, we needed Customer Success Ops in both segments.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. And so we were able to pivot and we have strong sales enablement and alignment between marketing and sales to make that pivot. Our workforce is remote.

Travel 174
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How to Support Your Outbound Motion With a Sales Content Supply Chain

Sales Hacker

If you’re going to welcome sales folks into the writer’s room, possibly in collaboration with the marketing team, then it will be more important than ever to distinguish between the unique roles and functions which make up your sales content supply chain. In some cases, sales reps are the primary source of new sales content.

Scale 102