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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . Skills for SaaS Sales Team. 6 Essential skills for SaaS inside sales team to boost product’s sales. 3 examples for you).

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How to Use Marketing Experimentation to Boost Your Marketing ROI

User Pilot

A few common experimentation targets include marketing campaigns, subject lines, onboarding flows, landing pages, and in-app messages. You can also analyze more technical aspects, such as conversion paths or software automations. There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights.

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Top Software Review Sites (and how to turn customer reviews into cash)

Incredo

How many software review sites are you present at? Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. And you know why people are subscribing to your software. When something goes wrong, it’s time to voice what happens.

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Activation, retention and more: growth lessons from the industry’s best

Intercom, Inc.

For instance, in a workplace you don’t need to ‘follow’ your coworkers; you’re on teams automatically, you know you’re on the same email domains, and it’s much easier in many ways. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

Retention 160
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Activation, retention and more: growth lessons from the industry’s best

Intercom, Inc.

For instance, in a workplace you don’t need to ‘follow’ your coworkers; you’re on teams automatically, you know you’re on the same email domains, and it’s much easier in many ways. That’s an idea developed in one of your most famous essays, “The Law of Shitty Clickthroughs.”

Retention 126
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Growth hacking for mobile apps with Aleksandra Siciarz

Chart Mogul

Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. GetResponse provides an all-in-one online marketing platform for teams that need to build landing pages, send emails, run webinars, and more. A bit of background.

Mobile 53