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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. That’s why getting the right leadership in place is so important.

Scale 243
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Building a System for Growth

OpenView Labs

Over the last 10 years, “growth” has become a thing in tech. There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. But what the hell is “growth” really?

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Vicki, if you’d give us your intro. Vicki Lin : Great. Thank you Ceci.

Payments 118
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Jan 12 – Customer Success Jobs

SmartKarrot

Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Create and document processes for the team.

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Apr 08 – Customer Success Jobs

SmartKarrot

Develop a scalable elegant and innovative customer success playbook that sets clients up for success and maximizes the value of BetterUp Care offerings. Collaborate with growth marketing and broader BetterUp leaders to unify all field-based account efforts and amplify outcomes. Apply here: [link]. Apply here: [link].

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May 17 – Customer Success Jobs

SmartKarrot

Take a leadership role in the completion of special projects to support Strategy and Customer Success. Develop relationships with executives & influential users in customers’ organizations and convert them into Arable champions. Negotiate contracts and oversee financial results for a region.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?