Remove Growth Hacking Remove Marketplace as a Service Remove Product Marketing
article thumbnail

Top PLG Product Manager Roles (+ Candidate Spotlight)

User Pilot

Youll focus on optimizing our growth loops across our self-serve customer journey and bringing a global perspective to match our global business. You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI.

article thumbnail

Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Five years ago Brian Rothenberg joined Eventbrite to start its cross-functional growth team. Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. I’m still doing growth stuff here today and having a lot of fun.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. Understanding Growth Potential. When to Accelerate Growth? Early stages of growth. FIND PRODUCT MARKET FIT.

article thumbnail

How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.

article thumbnail

SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

article thumbnail

North Star Metric: What Is It And How to Find Yours [+10 B2B and B2C examples]

User Pilot

He identifies 6 business models and corresponding usual North Star Metrics: Marketplaces (eg Uber) – consumption growth. Paid growth-led businesses – growth efficiency (ie LTV/CAC ratio ). Freemium collaborative B2B products (eg Slack, Asana) – engagement and/or customer growth.

B2C
article thumbnail

There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

As a longtime Core Member, we asked him to join our Go-to-Market Core Forum to share his thoughts on this theme and more. Entrepreneurs are inundated with the suggestion that there’s a growth hack or shortcut for everything,” says Jay. Jay started building a team that truly understood what Zenefits could do in the marketplace.