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Youll focus on optimizing our growth loops across our self-serve customer journey and bringing a global perspective to match our global business. You play a vital role at the intersection of GTM, Product, Design, Data Science, Marketing, and Engineering – reimagining self-service in the age of AI.
Five years ago Brian Rothenberg joined Eventbrite to start its cross-functional growth team. Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. I’m still doing growth stuff here today and having a lot of fun.
Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. Understanding Growth Potential. When to Accelerate Growth? Early stages of growth. FIND PRODUCTMARKET FIT.
So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.
Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.
As a longtime Core Member, we asked him to join our Go-to-Market Core Forum to share his thoughts on this theme and more. Entrepreneurs are inundated with the suggestion that there’s a growthhack or shortcut for everything,” says Jay. Jay started building a team that truly understood what Zenefits could do in the marketplace.
Productmarketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She’s also a bestselling growthhacking instructor (70k+ students) and has a GTM book coming out soon. Productmarketing. Save your spot!
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