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A Tale of Two Go To Market Strategies

Tom Tunguz

How did a business at this price point scale, especially with an inside sales team? What’s more, they operate “below the minimum ACV to hire an inside sales team.” Fleetmatics financed its growth early on by generating cash. Critically, Fleetmatics matches their sales tactics to their price point.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Adnan Chaudhry | SVP of Sales @ Salesforce.

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Bob Moesta on unleashing your sales superpower

Intercom, Inc.

In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. What is it about sales that makes academia hesitant to teach it? Bob wondered where all the sales professors were and discovered that perhaps as a profession it required more art than science.

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The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

Engineering manages IT. Hiring managers take on HR responsibilities. For example, only Finance manages the books, and only Engineering actually writes the code for the product. Specifically, I’m talking about product management and product marketing. CEOs “hit the streets” and sell.

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The Ins & Outs of Variable Pay Compensation Structure for Sales Teams

Sales Hacker

On top of that, why are sales people some of the few employees subject to variable compensation structures? Do other roles have employees that are all equally internally motivated while sales just attracts the classic “slimy” stereotype that everyone loves to hate? Sales performance is easier to measure than other roles.

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It’s Time to Raise Your Debt Facility: Execution Tactics for Founders

Andreessen Horowitz

Given the shifting landscape, it’s helpful for you as a CEO and/or founder—or for your finance and capital markets teams, if you have those hires to help you through this process—to know who the key players are at each stage so you can spend your time and energy speaking to the right firms.

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Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn.

SaaSOptics

So far, we’ve seen a slowdown in the venture market due to the drop in the stock market, inflation, an increase in interest rates, and a number of other issues. According to Crunchbase, valuations are declining, funding rounds are slowing, and some tech companies are freezing hiring or laying off employees to boost profits.

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