A Peek Into Demandbase’s Data-Driven Field Marketing Approach
InsightSquared
FEBRUARY 6, 2019
I have yet to hear ‘you get a marketer and you get a marketer’ from a leadership team. I also come from a family who has a long history of entrepreneurship. InsightSquared allows me to dig into the business analytics – the bookings for the quarter, the sales forecast, and once again – the health of the overall pipeline.
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