SaaStr
MARCH 25, 2021
Shopify is #1 in so many market segments, but for “bigger” SMBs BigCommerce (and perhaps less-custom enterprise deployments) is arguably #2 to Shopify. It’s done it by going more upmarket, and better monetizing partners and services. Driving existing customer revenue up more than new logos.
Subscription Flow
NOVEMBER 28, 2023
One way to do that is through marketing and revenue-generating strategies such as freemium and product demos which are critical to growing one’s clientele. Another way is utilizing different SaaS marketing strategies, such as providing high-quality content and expanding product access.
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Totango
DECEMBER 10, 2019
As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. While you should continue seeking out new customers, your base of existing customers is invaluable for long-term success and revenue growth.
Point Nine Land
JANUARY 2, 2019
Don’t hesitate to add in the comment section the platforms I have missed! But many features can be added: user reviews, user ratings, app recommendation, payment integration, co-marketing opportunities, deep product integration, developer portal, etc. a security audit). a security audit).
ProfitWell
JANUARY 30, 2020
Not only does it define your early monetization strategy, but it also heavily influences what market segments you’re likely to appeal to directly and how your product will be perceived. How can you chase those affluent, upper-market segments without making yourself off-limits to those lower on the willingness-to-pay chain?
OpenView Labs
JANUARY 29, 2020
Product led businesses need to get their products in the hands of would-be users as efficiently as possible–hopefully at near zero CAC. Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. 10 Questions To Answer. Freemium benchmarks.
ProfitWell
NOVEMBER 12, 2019
Conducting a pricing audit goes through five factors—acquisition, monetization, retention, pricing strategy, and discounts. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. Monetization. Next is monetization. What are your long-term goals?
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