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Totango Welcomes Seasoned Industry Leaders to Executive Team

Totango

Today, I am pleased to share that we are adding three new executives to the Totango leadership team: Hamutal Russo, CFO; Bob Crissman, SVP of Channels; and Anne Ting, SVP of Marketing. Anne is a strategy, marketing and product leader with nearly 20 years of experience building enterprise-ready, scalable platforms.

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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

I think the annual planning process that we actually ended up running was pretty similar to every other one we had run, but it was a couple months after we had just really deeply understood what it was people were using Segment for today and what they wanted to be able to rely on it for at a bigger, more enterprise-ready scale.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing. Your market is mature, saturated, crowded and overserved.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? This is an exercise that should be done with input/feedback of the leadership team. Product Marketing.

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SaaStr Podcasts for the Week with Facebook Workplace and Slack ? May 29, 2020

SaaStr

Christine Trodella: When it comes to change management, especially when you’re talking about a tool that’s going to be rolled out to every employee in a business, it is critical to get executive buy-in and leadership buy-in. In terms of metrics, how do you determine success and product market fit itself within an organization?

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