SaaStr
DECEMBER 11, 2020
But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. A delicate balance for the Modern ISV. A delicate balance for the Modern ISV. appeared first on SaaStr.
FastSpring
DECEMBER 18, 2020
It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce.
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SaaStr
JUNE 3, 2020
The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. And only once you have your trust, can you engage them.”
Unbounce
MAY 1, 2019
Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper.
Andreessen Horowitz
APRIL 9, 2024
I’ve written my share of ambitious e-books and white papers and things like that along the way. A great way to look at this is through the lens of buyer psychology and the way that products and services get procured in the modern market. People are not buying technology products and services in isolation anymore.
SaaStr
FEBRUARY 18, 2020
And our job is to basically find a way to bring that to life, be ambassadors of the brand and bring it out to the marketplace. And the role is articulating or coming up with big ideas and creative ideas on how we articulate the why, in a way that’s engaging, in a way that’s going to resonate. Anthony : Yeah.
Sales Hacker
OCTOBER 7, 2021
The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen. Anne Slough. Beth Sunshine.
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