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How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps?

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

User Pilot

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. Assists in managing the launch timelines.

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Top 8 Session Recording and Replay Tools [Our 2022 Review]

Full Session

Session recording tools are qualitative research tools that help you record user actions while browsing different web pages. Product teams, UX and UI researchers, marketers, and site owners use this feature to capture data and analyze user behavior. You can track: How long has the user engaged with your site.

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To Manage a Call Center Efficiently see what Employees Really Think

Upscope

There are plenty of happy smiling recruitment videos for call centers on Youtube but the real data on how people feel can be found in the comments section. At Upscope we're researching what sort of services employees at call centers might want and to understand that we need the real unspoken truth. A couple of them our team did.

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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Starting as VP of Sales, in less than two years he became CEO.