Sat.Feb 07, 2015 - Fri.Feb 13, 2015

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The Data Behind the Rule of 40%

Tom Tunguz

In “The Rule of 40% for a Healthy SaaS Company,” Brad Feld shared a simple rule of thumb growth investors often apply to judge the attractiveness of a $50M business. “The 40% rule is that your growth rate + your profit should add up to 40%.” I was curious if this theory were broadly true, applicable for growth stage companies Brad mentioned, but also early stage companies.

Data 139
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Avoid random acts of marketing

Practical Advice on SaaS marketing

After months or years of development, your software-as-a-service (SaaS) solution is finally ready. Now you just need to find customers. So you put up a website, attend a tradeshow, and produce a video. Then you host a webinar and post to a blog. On top of that, you toss in a bit of search engine marketing and prepare a couple of press announcements.

Marketing 113
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We're hiring—come join the Close team!

CloseSaaS

About us. At Close, we’re building the sales communication platform of the future. We’ve built a next-generation CRM that eliminates manual data entry and helps sales teams close more deals.

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True Love, Dead Presidents, or 50 Shades? Going Multichannel for the Multi-Holiday Weekend

ReSci

This weekend is a tricky one for retailers: so much to promote, so little time. Valentine's Day is always February 14th, but Presidents' Day shifts around as the third Monday of the month. This year, they've landed on the same weekend: Valentine's Day is tomorrow, and Presidents' Day is on Monday.…. The post True Love, Dead Presidents, or 50 Shades?

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Challenging Your Customers During Your SaaS Startup's Sales Process

Tom Tunguz

In 2009, the Corporate Executive Board, a consultancy providing expertise to some of the world’s largest companies, studied the distinguishing characteristics of great sales people and well-run sales processes. They surveyed more than 6,000 sales reps across 90+ businesses. The analysis revealed three interesting things. First, most customers don’t perceive a difference between competitive products.

Sales 100

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How to determine the ROI of your marketing (without analytics)

CloseSaaS

Do you sometimes wonder which of your marketing efforts have the highest ROI?

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How to build a sales team. when you can't afford it

CloseSaaS

Maybe you're a bootstrapping startup, or you're a single founder, or your just burning through your funding so fast that you urgently have to cut expenses. and hiring someone is just completely out of question.

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A Single Report to Measure the Health of Your Startup's Sales Team

Tom Tunguz

After a SaaS startup has achieved some degree of product market fit, the business will likely ramp the go-to-market teams, and in particular the sales team. Measuring and tracking the performance of a growing sales team is critical to the growth and financial health of a business. The report above is the most effective view of the performance of a sales team I’ve found for SaaS startups.