A Startup’s Guide to Maximizing Last Mover Advantage
Tom Tunguz
MAY 23, 2013
About a year ago, Peter Thiel spoke at a PandoDaily event where he extolled the last mover advantage : “First mover isn’t what’s important — it’s the last mover. Like Microsoft was the last operating system, and Google was the last search engine.”. I hear this refrain more and more in pitches. The thinking goes the last entrant to the market benefit from mistakes made by earlier entrants.
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