Sat.Apr 15, 2017 - Fri.Apr 21, 2017

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The Ultimate Guide to Sales Outreach

In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! The art is what you bring to the table—your flair for conversation, your work ethic, your dedication.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Define and agree on “qualified leads”. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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Marketing-Led Post-COVID-19 Growth Strategies

When the dust settles, we have a responsibility to turn our shock and grief into fierce determination and lead the charge of responsible, strategic, and sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”.

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Aggregage Intent Signal Service

Get leads for specific in-market buyers. Aggregage Intent Signal Service allows you to reach more active buyers sooner! View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth. However, organizations are fighting back - and winning.

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How to Stay Competitive in the Evolving State of Martech

How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).

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The Time-Saving Power of Intent Data for Sales

Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

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How to Overcome the Pain Points of Your CRM

Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time with the following: Conquering the most difficult pain points in your CRM. Leading integrations that fit directly into your CRM and workflow. The result? Combatting low adoption rates and data quality.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. But personalized prospecting is possible at scale with the right resources in place. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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The Definitive Guide to Dashboard Design

Great dashboards lead to richer user experiences and significant return on investment (ROI), while poorly designed dashboards distract users, suppress adoption, and can even tarnish your project or brand. Dashboard design can mean the difference between users excitedly embracing your product or ignoring it altogether.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

This talk will also explore how retail tech can not only enhance the entire customer experience, but can ultimately lead to reduced associate burnout, powerful and effective leadership, and stronger, more outcome-driven teams.

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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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Cold Calling Tips and Tricks

If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel. The cold call still works.

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Short and Sweet: A Deep Dive Into Concise Feedback Loops

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

We can decide when to replan when we visualize our cycle time and lead time. We also know that short feedback loops aid in replanning. But how long should those feedback loops be? And how do we see all of those loops? We can choose when to use small minimums, allowing us to release and experiment more frequently.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics. Customer representation has always been a key reason for success in product development. It’s a truth universally acknowledged by the best product managers.

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Innovating and Driving Agility with Tech: No-Code Development

Speaker: Gautam Nimmagadda, CEO, Quixy

In this webinar, you will learn: The current leading trends in tech and their transformative impact on business growth. Join Gautam Nimmagadda, CEO of Quixy, and learn how to leverage tech and drive agility with citizen development and the no-code movement.

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

Learning Objectives Learn how to gather and utilize data to enhance the user experience and optimize development effectiveness Discover techniques to partner with customers and technology to validate assumptions and uncover new use cases, minimizing the risk of developing products that do not meet user needs Understand how to build leading and lagging (..)

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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The 3 Principles that Lead to Better Collaboration Between Design and Product Management Teams

Speaker: Felix Watson Jr., Product Manager at Google, and Terrell Cobb, Designer at Microsoft

As more product teams adopt agile working styles, poor collaboration between Design and Product Management can harm a team’s ability to create consumer and business value.

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Contact and company intent data both have their advantages.

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Embedded Analytics Insights for 2024

From data security to generative AI, read the report to learn what developers care about including: Why organizations choose to build or buy analytics How prepared organizations are in 2024 to use predictive analytics & generative AI Leading market factors driving embedded analytics decision-making

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15 Must-Read Books for Small Business Owners

Check out Thryv’s top 15 must-reads for small business owners who want to improve marketing results, turn leads into sales or sharpen their professional skills. Does your summer reading list need a refresh?

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Keep the Competitive Edge and Reduce Churn

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

This objective can be achieved by analyzing a blend of leading and lagging indicators. Alternatively, customers might encounter challenges in using the product, thereby undermining the initial value proposition that drove their adoption. Frustrated customers = high churn! The goal is to discover these reasons before customers churn.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model.

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Why Product Led Growth is a Customer Success Responsibility

Customer success should be leading the Product Led Growth (PLG) initiative by adding weight to customer feedback, offering actionable, data-driven insights throughout an organization, and better serving customers. As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention.

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How to Measure DevSecOps Progress and Ensure Success

Speaker: Shannon Lietz, Director of DevSecOps Team, Intuit

Join Shannon Lietz, Director of DevsecOps at Intuit, and award-winning innovator, to learn the answers to these questions so you can lead your DevSecOps team to the top! But that leaves just one question: how do you monitor your new program as effectively and efficiently as possible?

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings. While many businesses still rely on store-level infrastructure, it's time to embrace the unlimited potential of the cloud! It's about unlocking unparalleled flexibility and driving business agility.

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Reconstructing Your Product Sales Training for Success in 2022

Success stories of leading companies. This five-minute read covers the questions you’ll need to consider, and the strategic plan you will want to execute, including: The value of an online product training platform. Understanding the options. Assessing the need. Criteria for selecting a platform/vendor. Content creation.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

Scoring" leads with dollars. In Brian’s session, you’ll learn: How a data-driven landing page is crafted. How to make design and copy decisions with data. The tools optimizers use to increase conversion rates. Data you already have but aren't using. The way data changes the way we design online.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

Through real-world examples and expert guidance, you will gain valuable insights into effectively managing the tension between innovation and current user demands, ultimately leading to the development of products that delight customers while driving business growth.

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

It leads them to focus on requests from the loudest stakeholders in the room and not necessarily work on the most impactful initiatives for the business. This lack of insight makes it impossible for these teams to prioritize. Product roadmaps must focus on the "now" and allow feedback to inform the "later."

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Upgrading Data Security in a Crisis

Speaker: M.K. Palmore, VP Field CSO (Americas), Palo Alto Networks

Preparing for crises that lead to security threats. He will use a combination of industry insights through statistical observations and direct customer feedback to emphasize the importance of adopting new technologies to battle an ever changing threat landscape. In this webinar, you will learn: The future of data security. And much more!

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Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture

Join Bruce McCarthy, co-author of Product Roadmaps Relaunched and Founder of Product Culture, as he discusses: How feature roadmaps can lead to failed products. They are supposed to focus primarily on customer needs and only secondarily on technology and features. What an effective roadmap is and is not. The 5 components of a good roadmap.

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5 Things a Data Scientist Can Do to Stay Current

DataRobot together with Snowflake – a leading cloud data platform provider — is helping data scientists stay current with the latest technology and data science best practices so that they can excel in an increasingly AI-driven workplace.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?". Innovation and Leadership go hand in hand.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will dive into how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and meantime to validate insights accelerating your lead time from idea to cash.