Tue.Aug 28, 2018

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Creating a Sales Enablement Strategy

Sales Enablement, SaaS and Growth

One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context and industry is different, I believe that there are some fundamentals that should form the blueprint of any sales enablement strategy. At a high level the strategy should convey what your team does, how it does it, goals and main initiatives for the year ahead.

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3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. Make no mistake: we live in a digital world. For many of us, that’s also the primary channel through which we make an increasing number of purchases. Industry research consistently shows that buyers want the same easy experience they now routinely enjoy in their private life.

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How to Sell Digital Products with FastSpring and WordPress

FastSpring

Whether you’re creating ebooks, music, or software, you need to be able to sell your digital products on your website powered by WordPress. However, many businesses often realize that is easier said than done—especially when it comes to scaling globally. There are plenty of third-party tools out there to help you get an online store up and running on WordPress, however, your business can only get so far with piecemealed point solutions managing the ecommerce experience. .

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Announcing Close’s Predictive Dialer: The biggest leap in sales productivity since the invention of the phone!

CloseSaaS

That’s a big claim, I know. Lend me your ear for a minute and I’ll tell you why it’s more than justified.

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Embedding BI: Architectural Considerations and Technical Requirements

While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.

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AMP: The Easiest Way to Build Lightning-Fast Mobile Pages is Almost Here

Unbounce

If you run paid ads, chances are you have a mobile campaign or two (or two hundred) live right now. Whether we like it or not, most of us live tethered to our smartphones, relying on them to entertain us, keep us connected, and guide us to the nearest bike repair shop. And as such, behavior on mobile is shaping how marketers need to operate. Over the last four years, we were inundated with messages declaring it was finally “the year of mobile”, so much so that it felt like our industry was cryin

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