Sat.Dec 21, 2024

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Carta: Only 18% of Sales Execs Are Women

SaaStr

So have we made any real progress in diversity in SaaS the past 5 years? The past 10? In some ways, for sure yes. But we have a long way to go, still. A long way. Per Carta’s latest data, only 18% of tech sales execs are women, and 26% of reps overall: I’m slightly heartened that overall it’s at 26% women outside of the executive suite.

Sales 290
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6 Best practices for sales pipeline management in marketing agency

Nimble - Sales

Managing a sales pipeline effectively is critical for marketing agencies aiming to achieve consistent growth and maintain a competitive edge. A well-managed pipeline ensures that leads are nurtured, conversions are optimized, and team productivity is maximized. In this article, we The post 6 Best practices for sales pipeline management in marketing agency appeared first on Nimble Blog.

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Dear SaaStr: When Does It Make Sense to Price Low in the Market?

SaaStr

Dear SaaStr: When and how should SaaS startups offer reduced pricing vs the competition? For most SaaS apps, you want to at least start with just right, Goldilocks pricing: #1. Too high a price, and you start to add friction to the sales process. Deals take longer, leads shop other vendors, etc. That may be OK if you are the only vendor or in the space, or have the dominant brand.

Pricing 240
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Limitations of Microsoft Access in Configuring Quotes vs. Salesforce CPQ

SaaS Metrics

Plagued by manual processes, Microsoft Access falters in quoting, while Salesforce CPQ excels—discover the game-changing advantages that await. The post Limitations of Microsoft Access in Configuring Quotes vs. Salesforce CPQ first appeared on SaaS Metrics.

Metrics 52
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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Heap Session Replay: Overview + Better Alternative

User Pilot

Heap is one of multiple analytics tools that offers session replay functionality. But is it the best one for your team? That’s what this article will help you decide! I will show you how it works, discuss its main capabilities and limitations, and suggest an alternative session recording tool to consider. Overview of Heap session replay feature Heap session replays allow you to watch user interactions with your websites and web and mobile apps: their scrolls, mouse movements, clicks, taps,

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How to Record User Sessions? + Top Pain Points Solved

User Pilot

Ive been using session recordings for nearly a decade, and I can confidently say that were best friends now. Theyre a treasure trove of granular insights into actual user journeys that no analytics platform can replicate. But it wasnt always smooth sailing. In fact, our relationship got off to a pretty rocky start. Why? While session recordings are incredibly powerful, they can also feel overwhelming at first.