What’s behind those churn metrics?
Practical Advice on SaaS marketing
AUGUST 1, 2018
Churn is bad for software-as-a-service (SaaS) companies. Very bad. But knowing there’s a churn problem is one thing; fixing it is something else. To bring down churn, we need to understand what’s behind the numbers. Why are customers leaving? Different causes will point toward different fixes. Poor product performance Sometimes the solution simply doesn’t deliver as advertised.
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