Sun.Jul 20, 2025

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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Lessons from Ron Gabrisco, CRO at Databricks, who joined when the company had less than $1M ARR and helped scale it to become one of the largest pre-IPO companies in the world. Selling to developers and engineers isn’t like selling to any other buyer. They’re skeptical of salespeople, they value technical depth over flashy demos, and they can smell BS from a mile away.

Scale 262
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AI in Marketing: How It Works + Examples

Neil Patel

If you’re not using AI in marketing, you’re already falling behind. Artificial intelligence (AI) tools are becoming more and more prominent, and many have functions specifically designed to help marketers better promote their products and services. Throughout this article, we’re going to dive deeper into what AI in marketing looks like, sharing the benefits of taking advantage of AI, how AI can be used in marketing, plus some AI marketing tools to get you started.

AI 105
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Dear SaaStr: What Are the Downsides To Giving a New VC Board Observer Rights?

SaaStr

Dear SaaStr: What Are the Downsides To Giving a New VC Board Observer Rights? If a VC is going to be buying especially more than 5% of your company, and they aren’t getting a board seat — they’ll likely ask for an observer seat. And yes, many times, it might seem like an annoying ask. Who needs get another person hanging around the board, even if they aren’t technically a board member?

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The Latest 20VC + SaaStr: Windsurf’s Resurrection, The Orchestration Tax, and What 80 Hours of Vibe Coding Reveals About the AI Coding Wars

SaaStr

A deep dive into the most complex AI acquisition saga of 2025, featuring deceleration, empty husks, and the deal of the year. Top Take-Aways Harry (20VC) : The revenue deceleration story tells you everything about why founders are choosing safety over upside. When you go from $100M ARR to $82M in just 90 days after a failed OpenAI deal, you grab the first lily pad available.

AI 254
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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!