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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especially across Europe, the Middle East, and Africahelping to localize strategy, scale high-performing sales teams, and bring new ad products to market. Rick is the former managing director of Meta Ireland. Rick Kelley: You’re right.

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. I was a local sales manager or regional manager.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 105
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Use This Interview Scorecard Template to Win the Top Sales Talent

Sales Hacker

When I first wrote this article, we were in a very different place, with unemployment at an all-time low and sales hiring a top priority. You’ll be able to download the interview scorecard template that I use with my clients. Sales chops. What sales system do we use? Enterprise or SMB. The cherry on top?

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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. Then I went over to the sales department. They all looked at me really weird because remember, I’d never done SMB before.

Scale 185
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How New SaaS Companies Should Be Using Content Marketing

Ramp Ventures

A limited budget and the fact that you’re trying to build a brand from the ground up means your content strategy is probably going to look pretty different from that of a large enterprise, or even an established SMB. HubSpot also has an excellent buyer persona template that you can download for free. Sales funnel content.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”