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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Steve has previously said, “Sales and marketing must be one team.” Where does Steve find common points of tension between sales and marketing? For Steve, what does devops really mean? What works?

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The SaaS Org Chart Live with David Sacks (Podcast #491 and Video)

SaaStr

In 2008, he founded Yammer, an enterprise software company that David grew to 500 employees and $60 million in sales. Positions Needed: Developers (Front-End and Back-End), Client Applications, Core Services/Platform, Analytics, and DevOps. Head of Sales. VP Sales (45 Employees). Microsoft acquired Yammer for $1.2

CTO Hire 251
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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

So essentially building the first operating system for corporate learning and development teams in bringing thought leadership community best practices around the LearnOps category. And I just started a consulting business, it was a service business. Ryan Austin 15:53 Yeah, we don’t do any service whatsoever.

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Lessons from New Relic: Five Critical Steps to Scaling Enterprise (Video + Transcript)

SaaStr

The second is adoption of DevOps practices, and the third is a focus on a digital customer experience. It was an inside sales team calling on all regions around the world. I’ll start with some of the easy ones on the sales side. When we were SMB focused in the early years, our sales cycles were quick.

Scale 180
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SaaStr Podcasts for the Week with PagerDuty and Gusto — April 17, 2020

SaaStr

It was really a cross-functional effort with sales and marketing and product and a growth team that’s responsible for all our digital and web presence. So more than ever, companies need our services. That’s been the best sales motion, or the biggest sales motion that we’ve experienced as a company.

Scale 189
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Kellblog 2021 Predictions

Kellblog

The ongoing rise of devops. I loved Manav’s vision for securing the set of cloud-based data services that we can collectively call the “data cloud.” Leadership matters. Will there still be 12-legged sales calls? So it went with New York and financial services, it will go with Silicon Valley and tech.