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This Software-as-a-Service (SaaS) approach revolutionized the industry, making powerful CRM tools accessible without on-premise installs. Over the past two decades, Salesforce has evolved from a sales CRM into a comprehensive platform spanning sales, service, marketing, e-commerce, and app development. Excellent forecasting tools.
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Customers are getting more empowered in today’s marketplace. Customer analytics is the process of capturing and leveraging customer dataanalysis to identify, attract and retain customers. These are: Data collection Validating DataDataanalysis. Data collection. Dataanalysis.
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