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How to Categorize Expenses in a SaaS Startup v2.0

Baremetrics

The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. While not a GAAP-metric, it’s widely adopted and understood (examples here , here and here ). This is a v2.0 Don’t forget the payroll’s subaccounts).

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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

Be willing to travel. I’ll never forget about a quarter into selling customers for the first time, we had this deal that was just stalled. We ended up signing that contract in the uber back to the airport on the way home. It was our largest contract to date, kind of helps the other quarter. I had a good sense.

CTO Hire 157
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AMA at SaaStr Annual 2022 with SaaStr Founder & CEO Jason Lemkin – Part 1 (Pod 607 + Video)

SaaStr

Your core models for sales, for marketing spend, for hiring and engineering and product. And in January of 2020, the CDC put out an email that said COVID might be an issue for travel. And the best CTO I know in the world is the CEO. Then I was the CTO at another YC company, Standard Treasury, acquired by Silicon Valley Bank.

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SaaStr Podcast #376 with ZoomInfo CEO Henry Schuck: “10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO (Part 2)”

SaaStr

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

When I was a couple of years into my tenure at Oracle, I moved down to Latin America to Argentina, sight unseen actually, and built out a telesales group in Argentina and then later in Miami, hiring about 100 people from 11 different countries and that early building experience really whet my appetite. I came back to North America.

Scale 173
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SaaStr Podcast #394 with Sunil Dhaliwal and Jason Lemkin

SaaStr

I just came out of Stripe, I just came out of Datadog, I came out of Fastly, I’m an engineer, I love the guy that was the CTO of Fastly who [inaudible 00:08:34] making it up. Just like a whole bunch of people said, “I’ll never hire remote.” And all of a sudden they’re like, “I guess, I could hire remote.”

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From Idea to Billion Dollar Business: the RingCentral Journey (Video + Transcript)

SaaStr

Jonathan : Travel. Jonathan : And so the people that you’re looking for, you wanted them to resonate with that idea that you already have this amount of money in revenue as opposed to looking for other metrics that they might be interested in for a start-up? Jonathan : Did you have to do any sort of big steps hiring wise?

Scale 146