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“The great thing about performance marketing is the ROI is really obvious, so you can justify increased spend and headcount based on the performance, and that’s what we’ve done” The first thing we did was build out a pretty robust performance marketing team. It’s a lot about building those flows. Andrew Chen: Exactly.

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China Is Playing a Different Game Entirely The Models Youve Barely Heard Of: DeepSeek R1: 93% performance of OpenAI’s o3-mini at fraction of training cost Alibaba Qwen 2.5-Max: As Andrew Bosworth (Meta CTO) noted: “This is our space race…there’s very few secrets. 80% cheaper than predecessor, costs 0.2%

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311: Karl Sun is the Founder & CEO @ Lucidchart, a visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation. How does one know when we need to hire generalists vs specialists? How does Karl structure the hiring process today? What works?

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Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. Maybe we don’t need, uh, this additional headcount that I just wanted to build my team.

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