Remove CTO Hire Remove Enterprise Remove Growth Marketing Remove Product Marketing
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Scaling a Product-Led Growth Model with 1Password, Apollo.io, Sentry, and Lightspeed (Pod 634 + Video)

SaaStr

Marketing, design, and product teams work to optimize one end of the funnel at the cost of the other. The value of a competent growth team lies in unifying these functions and working with aligned goals. If you have product market fit, don’t wait to implement outbound. 20 million?

Scale 187
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Product-Led Growth (PLG) For Startups

Mucker Capital

If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. Or if you have products that require some configuration–think about Salesforce, Segment, things like that–someone needs to set it up. If you're really starting from scratch, do the product.

Startup 52
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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

So mid-market, we’re about 40 to 50K ACV enterprise. And actually when we started, I see one face in the room that I recognize, Kurt Freytag, was one of our big customers at the time when I joined. So you were the first sales hire. So my first sales hire was beginning of 2015. We’re low six figures.

Scale 136
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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

He is the creative mind behind Box’s product and platform. He writes on technology, enterprise, marketing, collaboration, and work culture. Many others have adopted his strategies at Box to create scalable products. Casey is active in the SaaS space- growth strategies, industry insights, and SaaS trends.

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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. That was actually a pretty tall order at the time.