Casey Accidental
FEBRUARY 8, 2022
A step-by-step system to create, analyze, and communicate a growth strategy of compounding growth loops. Retention & Engagement. A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection. Marketing: Marketing Strategy (updated), Growth Marketing (new).
Mucker Capital
APRIL 6, 2023
Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.
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Chart Mogul
JULY 1, 2020
Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Click To Tweet.
Chart Mogul
JULY 1, 2020
Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews. Tweet this quote.
Intercom, Inc.
JULY 21, 2022
Rachel Hepworth: Introducing growth marketing to Slack. Liam Geraghty: But first, how do you bring growth marketing to a high-growth company? Rachel now leads the marketing team at Notion, but back then, in 2018, Rachel was head of growth marketing at Slack. Here’s Rachel.
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