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Applications for Reforge’s Spring 2022 Cohort are Now Open

Casey Accidental

Created with Fareed Mosavat (Chief Development Officer at Reforge, formerly Slack, Instacart). Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Advanced Growth Strategy. Marketing: Marketing Strategy (updated), Growth Marketing (new).

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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52
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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

You can access the latest information, insights, trends, and data to enhance your knowledge of the latest SaaS industry developments. Brian Halligan is the founder of HubSpot, one of the world’s leading SaaS products for inbound marketing, sales, and customer service. Peter shares SaaS insights on marketing and product development.

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Woven CEO Tim Campos on how to spend your most important asset

Intercom, Inc.

I don’t believe any of that, in large part because I have to develop software for this stuff. Tim: I was hired in 2010, when Facebook was what I like to call a “teenage company”. That was actually a pretty tall order at the time. Tim: In some respects, it started with how I was hired. Calendars are broken.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in! Click To Tweet.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Customer development interviews. Let’s dig in!