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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52
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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. Liam: So, let’s get into SOC 2 compliance, which I know is a bit like saying “let’s talk about taxes”, or “let’s talk about invoicing” But it’s so important. Caught your interest? The LinkedIn Incident.

Scale 211
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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. But just 10% of all time demo requests to Hull with "growth" in their title are "growth hackers" (and that appears to be trending down). "Growth hacking" has grown up.

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QBR (Quarterly Business Review) vs. EBR (Executive Business Review): And the Winner Is…

SmartKarrot

These annual executive business meetings are a wonderful time to discuss contracts. You will know if the customer or key customer is keen on being associated again with the company when their subscription expires. Whatever suits the customer would be the right time. It need not always be the chief customer officer.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

Ben Murray is a Certified Public Accountant whose passion for SaaS metrics, financial performance, subscription economy, forecasting, and SaaS operations drove him to kick start blogging on the same. One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot. Ben Murray. Dharmesh Shah. Steli Efti.

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The Emergence

Crafty CTO

In the comments, several users immediately focus on the implications for the stock photo industry: Note, again, this is not “at some point we’ll be able to move off iStock”—but rather “we cancelled our iStock subscription last month.” ” And cost savings isn’t the only driver.