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Here’s Why SaaStr Annual 2020 is All About the Workshops

SaaStr

If you’re wondering what you should be doing in between sessions or maybe just after breakfast before things really kick off in the main areas, check out these workshops! Workshops are a great way to learn tactical insights in a smaller session. What is a workshop? of Marketing Joe Andrews, InsideView Sr. .

Scale 101
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How To Actually Succeed in SaaS: AMA Part 1 with SaaStr Founder And CEO Jason Lemkin

SaaStr

That’s why SaaStr founder and CEO Jason Lemkin held an “Ask Me Anything” session at this week’s Workshop Wednesday, held every Wednesday at 10 a.m. Someone bringing in 20 reps when you have no customers or product market fit won’t change the world. Content marketing is so important. There is no sales magician.

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Top 10 GTM Mistakes Founders Make Today with SaaStr CEO Jason Lemkin

SaaStr

Mistake #2: A VP of Marketing that Can’t Do Demand Generation Don’t hire a product marketer, a corporate marketer, or a strategist. Jason was talking to a founder at $14M-$15M, and they weren’t sure if their Head of Marketing was working out. What was this Head of Marketing’s previous role? Not necessarily.

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How To Scale Your Go-to-Market Strategy at Every Stage with Cipio Partners Managing Partner Rolan Dennert (Video)

SaaStr

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. The sales cycle at this stage may be very short.

Scale 236
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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

User Pilot

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. How to Build a B2B SaaS Product Development Strategy Using Data.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

lead generation) are obvious, but some are not: 1) Finding a product/market fit. We help businesses realign their existing value proposition to the market specifics by talking to real buyer personas within their Ideal Customer Profile (ICP). Would the product fit the selected market? Some functions (e.g.

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Why we’re done with gated content at ChartMogul

Chart Mogul

To execute and scale a successful funnel-based marketing strategy, you need to fill the top of the funnel — you need to constantly add leads. Activities like content marketing bring people to your site through SEO, social media sharing and other channels. Most classical marketing funnels stop at the purchase.

Scale 45