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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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What is inbound marketing?

Baremetrics

Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Your SaaS company likely uses a CRM and/or payment processing software, and the data required to compute these core metrics can be all over the place. On the web, content is king.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162
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5 New Year’s Resolutions Your Business Should Make

FastSpring

For those of you who need some new ideas to boost sales, we just posted some fool-proof tactics to boost online sales here (link to the New Year Deal post). Understanding your customers’ motivations is key in developing content strategy, products and improving the customer journey. Improve the Customer Experience.

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Predictions for Customer Success in 2019

ChurnZero

No matter how deeply you gaze into the crystal ball wondering what this new year has in store for you or your business, the only thing you’ll know for sure is that despite your careful planning, some things will change. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals?

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Predictions for Customer Success in 2019

ChurnZero

No matter how deeply you gaze into the crystal ball wondering what this new year has in store for you or your business, the only thing you’ll know for sure is that despite your careful planning, some things will change. But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals?

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Best Competitor Research Tools to Spy on the Competition

Neil Patel

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. See how it gives a good indication of the number of backlinks that a piece of content gets?