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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

One, at every large company, there is an innovation budget. There’s an innovation budget in the CIO’s budget. Literally, they call it an innovation budget. But there is an innovation budget and you need to be tenacious to achieve it. But you don’t have to do that. You can be a founder too.

Scale 250
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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

Jason : I see this a lot of times, the first time stretch VP, they want to hire, you’re not someone that would be threatened, Anthony, but they either get threatened or they get nervous, and instead of hiring someone more experienced than them, they go, I just want a content marketer. You have to go further. Aaron : Maybe once.

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Inbound Marketing: What Is A Lead Magnet?

Backlinkfy

This method of approaching the customer is called Outbound Marketing or Outbound Marketing. But outbound marketing by its main method sometimes seems "a little embarrassing" for customers because it requires too much publicity. Innovative companies then adopted a new approach to marketing management: Inbound Marketing.

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How Business Owners Can Use IT Services To Make Their Lives Easier

Backlinkfy

Tasks are made easier and productivity can be increased by applying these innovative solutions in different business operations. Content Marketing This tactic is all about offering potential customers valuable articles, white papers, infographics, and videos with the goal of driving them to take profitable action.