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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. We can’t do this without a shared effort from Sales and Marketing running customer development and jobs-to-be-done interviews. Entertaining? Alex is the boss. Videos are the way forward, right?

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How to Make Better Decisions

Andreessen Horowitz

How can we operationalize a good decision process and decision hygiene into our teams and organizations? They begin by quickly covering common pitfalls in decision-making, then share specific tools not to do and to do, including how to operationalize good decision hygiene into teams. Good decision, bad outcome — that would be bad luck.

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

Content is far more likely to be shared when it makes people feel good or it creates positive feelings such as leaving them entertained. You don’t want your audience to make bad decisions. Bad decisions can lead to buyer’s remorse, which can paint your brand and the overall experience in a negative light.

Marketing 145
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SaaStr Podcasts for the Week with Fmr. CEO of Host Analytics and CEO of Namely — Jun 14, 2019

SaaStr

Finally pre-Salesforce, Dave was CEO @ MarkLogic where he grew the team from 40 to 240 and revenues from $0 to an $80m revenue run rate. Does Dave agree that if the money is on the table founding teams should take it? What are the clear differences between a good book and a bad book? Who is involved? How long does it take?

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30 Ways to Become a More Successful Entrepreneur

Neil Patel

Entrepreneurs make decisions for themselves, realize their creative visions, and develop lasting relationships with other entrepreneurs, customers, and vendors. We all have a great team and support network behind us. If you don’t respect your partner(s), your team won’t last long. You can build things and watch them grow.

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How to Be an Entrepreneur in 30 Clear Ways

Neil Patel

We all have a great team and support network behind us. If you don’t respect your partner(s), your team won’t last long. Fill your team with people who have great character and you’re well on your way to success. Your customers’ complaints are how you identify your business’s weaknesses.

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Mark Tice Returns:  It’s Time For SaaS Companies To Do A Channel Check.

Kellblog

There may be a services relationship (channel) where the GSI agrees to use the vendor’s strategic consultants, acquired at a wholesale price, blended into the team responsible for a project (and in order to ensure there is specific product expertise on the team). Guess we won’t be selling anything in that geography for a while.)