5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures
SaaStr
DECEMBER 5, 2023
The one thing founders don’t do early enough is scope, engage, and nurture all stakeholders involved, not just the economic buyer or technical champion but the broader organization. When you get to the phase of wanting to sell to Enterprise, it often breaks down at Enterprise needs. Security — SOC 2 compliance is table stakes.
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